Web Marketing

Course Overview

This course will teach you the principles of web standards and accessibility to reach a wider audience

Ideal for individuals who need to understand e-marketing principles and techniques so they can design and build professional search techniques. After completing this course you will be able to analyse traffic to your site and use the best techniques for increasing traffic.

Course Outline

  • Planning your web presence
  • Optimising your site for search engines and directories
  • Understanding usability
  • Building an Internet marketing strategy
  • Affiliate marketing
  • Making the most of 'pay-per-click'
  • Analyse campaign results
  • Measuring results: How to analyse Web traffic and logs
  • Search engine listings
  • Use of blogs for promotion
  • Traffic building
  • Legal Aspects
  • Good Site Design: Usability, Accessibility
  • Communication with Customers
  • Payment methods
  • Other E-Tools
  • Unique marketing characteristics of the Web

Course Prerequisites

Have little or no experience in Web Marketing and wish to understand the essential skills and how to apply them to optimise your website ranking in search engines and understand web marketing techniques. No HTML knowledge is required.

Public Dates for 2008

  • 21 May 2008
  • 27 June 2008
  • 15 July 2008

Rates: Public Courses

  • 1 delegate: £395.00
  • 2 delegates: £790.00
  • 3 delegates: £1185.00
  • 4 delegates: £1580.00
  • 5 delegates: £1975.00
  • 6 delegates: £2370.00
  • All courses subject to VAT
  • Discounts available:
  • Public sector, education, charities and for multiple and repeat bookings

Course Schedule

  • 09:45 Course registration
  • 10:00 Course start
  • 11:30 Tea / coffee break
  • 13:00 Lunch break
  • 15:30 Tea / coffee break
  • 16:45 Course summary
  • 17:00 Course conclusion

Other Course Options

  • • One to one sessions
  • • Group sessions
  • • Onsite at your offices
  • • Customise course outline
  • • Work on your material
  • Adobe Certified Instructor
  • Adobe Certified Professional