Social Media Workshop

Who should attend?

Marketing managers, online marketers, brand managers and web developers who wish to learn more about Social Media and how it fits into their business and marketing strategy.

What you will learn

We cover exactly what Social Media is, how it came about, how it is changing the entire spectrum of communications between friends, business and media.

You will learn the following immediately actionable principles and techniques to implement on completion of the course:

• How to integrate social networking into your online marketing strategy
• How you can keep in touch with your customer base
• Integrate your brand on social networking sites
• How to create vanity URLs and their importance
• Advertise and promotion on Facebook
• How to set up a blog and create posts
• Manage blog post comments
• Track success of traffic and visitors

Course structure

This course is a two part course, with part one covering the business needs via social media and part two involving a hands-on workshop setting up various social media activities. Both parts can be taken together or separately as required.

Duration

Part one: one day workshop | Part two: one day workshop

Cost

Part one: £595.00 +VAT | Part two: £595.00 +VAT
Both Workshops: £1095.00 +VAT
Includes up to four delegates (onsite at clients location).

Location

Onsite at client's location in London. We can travel to other parts of the UK*
* Travel and expenses if outside of the Zone 2 on the London Underground

Social Media has established itself as the pre-eminent focal point for social interaction using web-based technologies, with people generating their own content, social commentary and opinions reaching a wide audience through friends, recommendations and same interest groups. Businesses from small to large, are using Social Media to engage with their customers on an entirely new level, helping promote their products and services and keep in touch with them on a personal level. Social media is displacing the established leaders as major traffic drivers for new business.

This course is for people who want to learn more about how they can use Social Media as an effective tool to enhance and develop their business marketing and sales.

Social media is displacing the established leaders as major traffic drivers for new business, learn how you can take advantage and grow your business effectively.

Part one overview

The first part of the course, which explains and demystifies Social Media, is ideal for people who want to learn more about Social Media and how it fits in to their business requirements and marketing. The following topics are covered:

• What is Social Media?
• Who is using it?
• Why are they using it?
• What are the results?
• What technologies are being used?
• How is it being published?
• Rise of user-generated content (UGC)
• Using consumer-generated media (CGM)
• Common forms of Social Media
• Advantages over other media
• Distinction of Social Media from Industrial Media, looking at benefits and limitations
• Case studies

Part two overview

The second part of the course is a hands-on workshop involving creating and engaging in Social Media. This is ideal for those looking to gain hands-on experience and engage with others.

Course pre-requisites

An awareness of marketing concepts would be an advantage for part one of the course. For part two of the course your aren't required to have any previous technical web related skills, just the need and interest to implement Social Media into your online web presence.

The tutor

This course is designed and delivered by Sheila Farrell. As an early adopter and champion of Social Media, Sheila has coached the broadest spectrum of professionals from marketing to software developers, school teachers and students on how to engage and exploit this exciting media to its fullest.

In Sheila's words: "It started from being Australian and having family 12,000 miles away, I immediately realised the impact of Social Media and fully exploited its potential"

Part One Outline

• Benefits of social networking
• Why people are using it
• How people are using it
• Who is using it
• Connecting with people and Social Media's reach
• Advantages over other media
• Disadvantages and barriers to entry
• Distinction of Social Media from Industrial Media, looking at benefits and limitations
• Rise of social gaming
• Emerging terms, phrases and technologies
• Using social media to promote your business
• Tipping points to conversion
• SEO opportunities
• Changing landscape of search tools
• User-generated content
• Consumer-generated media
• Privacy issues
• Best practices
• Security and permissions
• Legal requirements and copyright
• Finding your target audience
• Social Media applications
• Communication
• Collaboration
• Multimedia
• Reviews and Opinions
• Entertainment
• Brand monitoring
• Measuring success and re-assessing objectives
• Case studies and success stories
• Industry trends and the future: web 3.0

Part Two Outline

Part Two Course Outline

Creating a blog site

• Choosing blogging software
• WordPress
• Blogger
• Movable Type
• Hosting your own blog
• Wordpress download and integration

• Creating posts
• Title and headline
• Adding images
• Body copy
• Adding links
• Creating permalinks
• Post dates and times

• Comment management
• Creating categories
• Trackback and pingbacks
• Managing people who comment

• Blog site promotion
• Using sites like Technorati

• Blog registers
• RSS Feeds and Atom feeds

• Template integration
• Adding your own template

• Customising blog interface
• Adding your logo and branding
• Changing layout and interface
• Changing colours of borders, backgrounds and fonts

Using Facebook

• Facebook introduction and overview

• Facebook pages and fans
Creating a facebook page
• Designing and branding your Facebook page
• Best practices and common mistakes
• Getting fans
• Vanity URLs

• Hosting your own Facebook events
• Managing your event
• Customising your event

• Introduction to Facebook advertising
• Creating ads
• Creating a target profile
• Advertising maintenance

• Facebook applications
• Application introduction
• Using prebuilt applications

Using Twitter

• Twitter introduction and overview
• What is it and who is using it?
• Creating a twitter ID

• Interacting with others on Twitter
• Following
• Sending @replies
• Sending direct messages
• Using the #tag
• Un-following and blocking users
• Verified accounts

• Creating a tweet
• Writing within the 140 characters
• Creating engaging and interesting tweets
• Linking to other sites
• Re-tweeting

• Using Twitter to help build your brand
• Branding your twitter page
• Customising your twitter account

• Connecting with your customers on Twitter

• Using the Twitter API

• Adding Twitter update feeds to other sites

Using LinkedIn

• Building your profile
• Creating a professional profile

• Managing your professional network
• Career history
• Managing your profile
• Managing status updates

• LinkedIn recommendations
• Getting recommended
• Recommending colleagues

• LinkedIn groups
• Creating a group
• Branding your group
• Group posts

Creating social bookmarks

• Online bookmarks
• Share bookmarks with others

Managing your status updates from one source

• Use APIs to managing status updates
• Get users to log in with their Facebook profile

Tracking results

• Google analytics

• Tweetdeck

• Third party software and tools

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All of our courses are booked through ZingMedia School.

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