There is more to putting content onto a mobile device than simply converting your existing website to be viewed through a handset. Design and accessibility considerations need to be considered when moving your online content.
Mobile phones are the most ubiquitous device with a vast majority being able to connect to the internet. The number of people accessing the internet via their mobile phone is rapidly increasing and now at the point where it needs to be considered as an important medium to the user. There are countless considerations both from a marketing and technical aspect to factor into mobile site development.